At the beginning of this project we were told not to make assumptions right away about our personas. It was hard for us to be unbiased, put our own beliefs and theories aside while researching. But in the end, this definitely worked to our advantage as our brainstorming session was not held back by any preconceived notions so we had to rely on the insights we gained.
This was my first time doing rapid prototyping and I had a great experience. I was surprised by how quickly everything came together when we just focused and brainstormed. Everyone loved the hands-on aspect of it and we feel like there should be more classes like this in business school that would encourage us to explore our creative side.
The least useful part of the project was the pictures taken. While it was a great way to document our research and we definitely liked seeing how happy the owners are with their dogs, we couldn’t gleam any particular insights from these pictures alone.
I loved my group. It was dynamic and interactive. It was my first time working in a group with MBA students; they had a lot to bring to the table. Our group was so diverse that when we had our brainstorming session, there was no difficulty for everyone to throw out 3 or 4 different solutions to the problem statement. We were on the same wavelength throughout the semester. In the past, most of my group projects were done with MPA student in accounting classes. Those projects were so very limited in prompt and scope that every deliverable was just another chore to complete. A lot of accounting students I’ve encountered would just say at the beginning “I am not creative at all, why did you think I chose accounting?” I hate hearing that self-deprecation because it’s simply not true. I never chose accounting because I thought I was uncreative. I chose accounting so I could have a job upon graduation! Anyway, this project gave us so much room to use interdisciplinary skills learned throughout business school. I even got to work on something that I was personally very passionate about because my group was so awesome and open-minded. This project is special to me because for once it’s something that I actually care about. Everyone in the group was fired up making the prototype because we genuinely believed and saw its feasibility, that was a great feeling.
Thursday, May 5, 2011
Wednesday, April 13, 2011
Luxury Cosmetic Goes Social
To me, cosmetics and skin care is the one industry where word-of-mouth will always trample painstakingly designed advertisements to lure my money in. This is one consumer product that women (mostly) will always buy more just because of reading a good review online. The act of putting something on your face to maintain its youth and enhance its beauty is such an intimate experience, which makes social media the perfect platform to market a new product because we cautious consumers look to the experts to help select the right products for us out of the myriad.
What makes social media helpful is the fact that this particular shopping process is complicated. Finding the right makeup and skin care involves many trial and error sessions because people just have different skin types and complexions. What works for you may not work for me. This is why companies can really use social media to their advantage and create a better simpler experience for us. For example, some companies have been giving free products for popular beauty bloggers to write reviews on. So instead of trying all the 10,000 brands of mascara out there, I can narrow down my top picks before I venture into Sephora.
Most brands like Benefit and Clinique are on Facebook. They launch new products by first leaking some features online or offer fans a chance to enter into a competition of some sort to receive free samples. On Clinique’s Facebook page, they’re asking customers to vote on the name for a new lipstick due to make its debut. As a customer, I definitely appreciate this effort of becoming more personal and interactive. In my opinion though, no one does it better than Lancome. It’s a luxury cosmetics brand that seems to have fully embraced this social frenzy.
Beginning 2007, Lancome has signed with Balistik*Art, a communications agency, to carry out its digital PR strategy through online channels. Balistik*Art’s core competency is to campaign through storytelling and adapt the message toward a very specific audience—bloggers and social media. This agency conducts what they call “Community Management” where they carefully keep track of what is being said and written about a particular brand or product on Facebook, Twitter, blogs and forums. Their clientele includes Dior, Marc Jacobs and YSL, just to name a few. It’s obvious how much attention is given to the sheer power of social media by these high-end names.
Lancome has its own Twitter account and various micro-sites for almost all its new products. What really sets it apart is when Lancome developed The Most Precious Eyes, a social media platform for customers to share tips and their own unique experiences with this brand. My personal favorite move of theirs though, is in 2010 when they reached out to Michelle Phan, the ultimate Youtube Star and hired her as the official video makeup artist for Lancome, the first of its kind. Michelle is a 23 year old art school student who Youtubes makeup tutorials ranging from a-day-at-the-office look to Disney character makeovers. Her channel has more than 750,000 subscribers and 580,175 people "like" her on Facebook as of this moment. She recently became the number one "guru" on Youtube, the first female to ever rank this high. Basically, if you're a girl and have ever tried to put makeup on, you have heard of her.
The funny thing is, before all this had happened, she actually applied for a Lancome behind-the-counter job and was turned down. Of course later everyone realized how much of a web sensation she'd become and that she used several Lancome products in her videos definitely caught Lancome's attention. I am not Michelle's number 1 fan yet, but she is pretty captivating to watch. As crazy as her skills are, she appears very humble and mellow on her videos as she would stress the importance of inner beauty as well. I have taken mental notes of some Lancome eye shadows that she used and looked great and might even try some once I can afford it. So I think social media definitely works. It's a relatively cheap and effective way to target millions of potential consumers who navigate the social network, eager to learn more.
Sunday, February 20, 2011
Voluntary Ecotourism
WWOOF-World Wide Opportunities on Organic Farms
is a global placement program for volunteers who are genuinely interested in learning about organic farming. Both hosts and volunteers pay a small fee for the sake of maintaining this system of contacts. There is no monetary compensation for these workers, however they do receive free accommodations on the farm of their choice. Typical work days will last 5 to 6 hours. In exchange for this free labor, WWOOFers get to learn about organic and ecologically sound growing methods. They interact among each other and experience living in a rural setting in a different country. An example could be harvesting coffee beans in Thailand. If you happen to stumble upon a nice, hospitable host family, you could very well become acquainted with the locals and going to the farmers’ market every weekend.
Every aspect of this program intrigues me in so many ways. I’m basically ready to buy myself a plane ticket once I can prove to my parents and myself the legitimacy of this program. I’ll admit I just couldn’t resist the urge to use school time to research on matters related to personal pleasure. But, the other reason I chose this topic to explore is the ample opportunities I see in eco-tourism. This is a delightful blend of two things we as Americans openly endorse, the evergreen obsession with traveling, and the new hot topic that’s gaining more momentum as we speak, GO GREEN. According to the International Ecotourism Society, the definition of ecotourism is, "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." I think WWOOFing definitely qualifies. It’s such a proactive way to seek out alternative venues of preserving the earth.
WWOOF has websites and forums but it doesn’t make enough revenue to conduct mainstream marketing or advertising. Mostly it relies on buzz marketing, word of mouth. I first heard this term from a friend and thought to myself woof? Like a dog? But since then I’ve done my best to spread this epic idea of a get-away that encompasses much much more than just being a photo-snapping tourist. Granted that it might be necessary to set aside time for that kind of touring when you’re not working up a sweat harvesting coffee beans. I have, however, encountered many skeptics while preaching WWOOF. One friend right away mentions the risk of being sold into slavery or god forbid, prostitution. Another friend jokes about picturing me with a community of hippies or communists on a farm. Conflicted, I turn to Google Almighty and look into WWOOFER forums.One forum entry claims that “WWOOFing is a marvellous concept. And you're not working for free, you're working for lodgings and a very rewarding cultural experience (the stuff money can't buy!)” Here’s the link to the forum (http://www.travelpod.com/forums/index.php?showtopic=13084). You could also read about one volunteer feeding pigs three times a day. Now that’s what I call reassuring! No sarcasm intended. Both of my parents came from villages in China. My dad was the first college graduate in his village where everyone had the same last name.So I have for a while secretly wondered about living on a farm and the simple pleasures of it.
Now that I've proved my personal interest in this topic, I want to dwell more on the customer experience involved and the marketing opportunities stemmed from it.There are WWOOF hosts in 99 countries around the globe, but there is no single compiled list of contacts or one set of standards across the board. Each country to its own in this case. Choosing the right country and the right host would make a world of difference to the WWOOFING experience. Most blogs and forums are saying great things, like "ideal for eco-conscious travelers who want to reduce their environmental impact, but not miss out on new cultures, destinations, and foods." However, as a potential consumer of this product, I need to see more evidence.There are books that you can buy from their website to familiarize yourself with the concept. They do have a Facebook page, even a movie trailer about their very own WWOOF documentary in the making with video submissions from worldwide WWOOFERS (http://wwoofthemovie.com/wordpress/). I'm not sure on the release date but I think this is a great marketing technique.
My current thoughts are:
-How can WWOOF better organize and coordinate among its many international components?
-Can WWOOF make more revenue and maybe donate to related causes?
-How can WWOOF market itself even better to push this ecotourism movement?
-Who is WWOOF working with? Partner organizations?
-How can WWOOF better prepare its volunteers and become more accessible?
-Do WWOOFers see this as a cheap get-away or do they continue practice ecologically feasible farming when they go home?
-What expectations do they have when they go into this and what lessons do they take away with them?
Overall, how can this experience and the publicity of it be enhanced so that more people like me will dare to try.
is a global placement program for volunteers who are genuinely interested in learning about organic farming. Both hosts and volunteers pay a small fee for the sake of maintaining this system of contacts. There is no monetary compensation for these workers, however they do receive free accommodations on the farm of their choice. Typical work days will last 5 to 6 hours. In exchange for this free labor, WWOOFers get to learn about organic and ecologically sound growing methods. They interact among each other and experience living in a rural setting in a different country. An example could be harvesting coffee beans in Thailand. If you happen to stumble upon a nice, hospitable host family, you could very well become acquainted with the locals and going to the farmers’ market every weekend.
Every aspect of this program intrigues me in so many ways. I’m basically ready to buy myself a plane ticket once I can prove to my parents and myself the legitimacy of this program. I’ll admit I just couldn’t resist the urge to use school time to research on matters related to personal pleasure. But, the other reason I chose this topic to explore is the ample opportunities I see in eco-tourism. This is a delightful blend of two things we as Americans openly endorse, the evergreen obsession with traveling, and the new hot topic that’s gaining more momentum as we speak, GO GREEN. According to the International Ecotourism Society, the definition of ecotourism is, "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." I think WWOOFing definitely qualifies. It’s such a proactive way to seek out alternative venues of preserving the earth.
WWOOF has websites and forums but it doesn’t make enough revenue to conduct mainstream marketing or advertising. Mostly it relies on buzz marketing, word of mouth. I first heard this term from a friend and thought to myself woof? Like a dog? But since then I’ve done my best to spread this epic idea of a get-away that encompasses much much more than just being a photo-snapping tourist. Granted that it might be necessary to set aside time for that kind of touring when you’re not working up a sweat harvesting coffee beans. I have, however, encountered many skeptics while preaching WWOOF. One friend right away mentions the risk of being sold into slavery or god forbid, prostitution. Another friend jokes about picturing me with a community of hippies or communists on a farm. Conflicted, I turn to Google Almighty and look into WWOOFER forums.One forum entry claims that “WWOOFing is a marvellous concept. And you're not working for free, you're working for lodgings and a very rewarding cultural experience (the stuff money can't buy!)” Here’s the link to the forum (http://www.travelpod.com/forums/index.php?showtopic=13084). You could also read about one volunteer feeding pigs three times a day. Now that’s what I call reassuring! No sarcasm intended. Both of my parents came from villages in China. My dad was the first college graduate in his village where everyone had the same last name.So I have for a while secretly wondered about living on a farm and the simple pleasures of it.
Now that I've proved my personal interest in this topic, I want to dwell more on the customer experience involved and the marketing opportunities stemmed from it.There are WWOOF hosts in 99 countries around the globe, but there is no single compiled list of contacts or one set of standards across the board. Each country to its own in this case. Choosing the right country and the right host would make a world of difference to the WWOOFING experience. Most blogs and forums are saying great things, like "ideal for eco-conscious travelers who want to reduce their environmental impact, but not miss out on new cultures, destinations, and foods." However, as a potential consumer of this product, I need to see more evidence.There are books that you can buy from their website to familiarize yourself with the concept. They do have a Facebook page, even a movie trailer about their very own WWOOF documentary in the making with video submissions from worldwide WWOOFERS (http://wwoofthemovie.com/wordpress/). I'm not sure on the release date but I think this is a great marketing technique.
My current thoughts are:
-How can WWOOF better organize and coordinate among its many international components?
-Can WWOOF make more revenue and maybe donate to related causes?
-How can WWOOF market itself even better to push this ecotourism movement?
-Who is WWOOF working with? Partner organizations?
-How can WWOOF better prepare its volunteers and become more accessible?
-Do WWOOFers see this as a cheap get-away or do they continue practice ecologically feasible farming when they go home?
-What expectations do they have when they go into this and what lessons do they take away with them?
Overall, how can this experience and the publicity of it be enhanced so that more people like me will dare to try.
Sunday, February 6, 2011
What happens at IHOP does NOT stay at IHOP
On a beautiful Saturday morning, my friend and I, being the cool college kids that we are, stepped into an IHOP to carry out one of our favorite weekend rituals, eat pancakes and gossip. After our satisfying and delightful meal, we proudly presented to the waitress our coupons for a free Rooty Tooty Fresh ‘N Fruity, which are the results of our joining the Pancake Revolution by filling out a survey some weeks ago. The waitress took the coupons, but out came the manager. I will not describe his appearance here because I try not to judge a book by its cover. Let’s just say I would not trust him with my kids if I had any. He told us that he could only take one of our coupons because the other one, printed from the exact same email, did not have an image so he could not scan the bar code. All prejudice aside, he was making a reasonable claim. His voice, though, was filled with sentiments that I could not put a finger on but which felt demeaning to me. I told him I could show him that specific email right there with my phone. He refused to see it and said corporate policies forbade him from accepting the coupon and that he was not trying to argue with me. Huh? Weird. The defensive tone he used sounded a lot like arguing. Our very nice waitress later came back, apologized and complained about the manager being a jerk.
So on another beautiful Saturday morning, we venture into the same IHOP, determined to have that free Rooty Tooty Fresh ‘N Fruity and hoping not to run into the same manager again. But fate is funny in the way it works. Of course we get the same manager, who takes my coupon this time but refuses to take another one that my friend brought. His exact words were “my job is too important for me to do this for you guys”, said with contempt. So I get that a manager position at a respectable chain restaurant gives you the right to be snobby because college students are just so inferior that we are not worth your time? I shall not waste more words to describe this guy’s demeanor. I will just say it was distasteful.
I was too cool to let this customer experience ruin two beautiful Saturday mornings, so I told our waitress to tell him that we are going to Denny’s next time and never coming back. I know he’s probably crying in a dark corner right now for losing these fiercely loyal IHOP customers. The truth is this story is not about saving a couple of bucks; it’s not about how broke and cheap we are as college students; it’s not even about the bad karma this certain someone has managed to get himself into. It is very simple really. He should’ve been told this during his management training. No matter how insignificant or unreasonable your customers are, please at least pretend that you care about how they feel. Please be tactful in telling them things that they don’t want to hear. I almost wanted to write to the IHOP corporate headquarters and complain about the inflexibility.
I am a passionate consumer. I feel empowered spending my hard-earned money. All I ask for is to be valued for my loyalty. I dismissed the idea of going to Denny's years ago because they made bad omelets and that was unacceptable for an omelet-lover. But in the future, I dare say I am willing to put up with bad omelets for an enjoyable and peaceful Saturday morning. No, I do not want other customers to stare at me as you reject my coupon and as I try to talk sense into you with whatever I learned from negotiation class which obviously didn’t work.
There is a very old Chinese idiom that teaches business-doers that AMIABILITY BRINGS WEALTH. In reality, it seems like it’s easier said than done. But shouldn’t that be the cardinal rule for whoever wants to make some money? Honestly, I will hand you my wallet if you just make me feel warm and fuzzy all over. That is what consumerism is all about, in the simplest terms ,to make yourself feel good. I do not want to spend my money and end up feeling crummy, with a bad aftertaste.The bottom line is, I need to feel respected. My power as a consumer comes from the ample amount of alternatives that I have. I could very well never return to that restaurant. IHOP is probably filing Chapter 11 due to my absence.
So on another beautiful Saturday morning, we venture into the same IHOP, determined to have that free Rooty Tooty Fresh ‘N Fruity and hoping not to run into the same manager again. But fate is funny in the way it works. Of course we get the same manager, who takes my coupon this time but refuses to take another one that my friend brought. His exact words were “my job is too important for me to do this for you guys”, said with contempt. So I get that a manager position at a respectable chain restaurant gives you the right to be snobby because college students are just so inferior that we are not worth your time? I shall not waste more words to describe this guy’s demeanor. I will just say it was distasteful.
I was too cool to let this customer experience ruin two beautiful Saturday mornings, so I told our waitress to tell him that we are going to Denny’s next time and never coming back. I know he’s probably crying in a dark corner right now for losing these fiercely loyal IHOP customers. The truth is this story is not about saving a couple of bucks; it’s not about how broke and cheap we are as college students; it’s not even about the bad karma this certain someone has managed to get himself into. It is very simple really. He should’ve been told this during his management training. No matter how insignificant or unreasonable your customers are, please at least pretend that you care about how they feel. Please be tactful in telling them things that they don’t want to hear. I almost wanted to write to the IHOP corporate headquarters and complain about the inflexibility.
I am a passionate consumer. I feel empowered spending my hard-earned money. All I ask for is to be valued for my loyalty. I dismissed the idea of going to Denny's years ago because they made bad omelets and that was unacceptable for an omelet-lover. But in the future, I dare say I am willing to put up with bad omelets for an enjoyable and peaceful Saturday morning. No, I do not want other customers to stare at me as you reject my coupon and as I try to talk sense into you with whatever I learned from negotiation class which obviously didn’t work.
There is a very old Chinese idiom that teaches business-doers that AMIABILITY BRINGS WEALTH. In reality, it seems like it’s easier said than done. But shouldn’t that be the cardinal rule for whoever wants to make some money? Honestly, I will hand you my wallet if you just make me feel warm and fuzzy all over. That is what consumerism is all about, in the simplest terms ,to make yourself feel good. I do not want to spend my money and end up feeling crummy, with a bad aftertaste.The bottom line is, I need to feel respected. My power as a consumer comes from the ample amount of alternatives that I have. I could very well never return to that restaurant. IHOP is probably filing Chapter 11 due to my absence.
Monday, January 31, 2011
This is my none-business writing
I sincerely hope this blog entry does not come across as sounding all too cliché, instead of just honest. So I spend a lot of time thinking about my pursuit of happiness in life, and the metamorphosis of the very definition of that happiness to me, throughout the different stages and phases that I find myself in. This hunger that I have for life can be exhilarating yet unnerving at the same time. I wake up sometimes just simply excited about the possibilities and the unknown future that lies ahead. Who will I become in 5 years? And in 10? I like to tell myself that I could choose a thousand different paths and end up becoming a completely modified version of myself. So this is what I think about, mostly just to myself of course. I’d only occasionally claim to my friends that I will end up in Australia one day or mention the other little nuances of my rough draft of a plan. But when you say things like that out loud, you run the risk of always keeping it just a plan, some distant item on your bucket list that no one will bother to hunt you down for not crossing it out.
I worry about my ignorance and apathy. I worry about not seizing the day. I worry about becoming my parents. As much as I love them, I do not think they brought me to America to repeat their footsteps and live a comfortable suburban life (nothing wrong with that though!) I’m starting to sound like a hormonal and confused teenager here, but I’m sure everyone secretly ponders about the meaning of life and your purpose in it. The best and worst part is that you don’t get a second chance. Every decision you make will alter your ultimate destination, you just can’t see the big picture because you’re not God.
What do I see around me? Social media and social networking. Technology that is making the world smaller and smaller still. Mark Zuckerburg’s ambition of “making everyone social”. We are pack animals. We need to feel accepted and have a sense of belonging. I get that. But where is this all taking us? When I went to the dog park today, instead of immediately enjoying the beautiful weather, I first sensed regret. Because I didn’t bring my camera. Why? I wanted to take pictures to put on Facebook. So everyone else can see how beautiful it was. I wonder how many of these little moments you have experienced just in daily life. Our inability to feel content or happy without letting the whole world know. Well, sharing is caring but I just wonder where the obsession of constantly being connected via technology is leading us toward. Don’t get me wrong, I am in love with my Blackberry, Facebook, Google and all that jazz. As conflicting as this may sound, I also am a fan of the traditional. I’d choose a book that I can hold in my hands before an ebook anyday.
I want to say I’m ethnically confused. I am Chinese before anything else. I eat rice with chopsticks you see. I love that I’m different and that I’ve seen the best of both worlds. But when I went to Hong Kong to study abroad this past summer, I felt more American than ever with my Texan English and didn’t think I’d survive long-term in China. So what do I do with this cultural clash? How about some products out there for people who are just not the typical consumer?! Does anyone really want to call themselves typical though? That to me is almost like an insult because shouldn’t everyone be unique in their own little quirky ways? I’d love to buy something that feels like it’s just made for me only but is probably mass produced in a Chinese factory. Only I know how much I love online shopping on Amazon! It is absolutely addictive, you don’t even feel like you’re spending real money. On a similar note, BevoBucks was a great invention too.
How do I present myself to others? A dear friend of mine once told me that I am atypical because I would go out of my way to avoid confrontation. Right he might be, I act like a total softie most of the time. But of course I am fierce in my own ways. I just have my mental energy channeled differently. How do I even explain this? I like having a sound balance in my relationships. If anyone’s upset about something I did, it makes me anxious. It’s sometimes very hard for me to say no. I am trying to change that though. I have slowly but surely stopped compromising just to please others. This personality trait is so contradictory to something else I hold onto very strongly, and that is freedom. As in freedom to make my choices, mistakes and just have my way with life. For example, I will stay in an overprotective and controlling relationship but have nightmares and revulsions about it for years to come. That is very strange of me.
The question for me is not what I hope to gain, it’s more like what do I not hope to gain? I am a greedy person. I am a consumer and a hoarder. I will buy all different colors of highlighters if I can’t decide which color to get. I want to be engaged in everything but I retract whenever my freedom to choose differently is taken away. This is starting to sound less and less like a business blog so let me just stop here.
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